Business Case Analyses II

Spring 2018 (2 credits)


LABU (Language for Business) consists of three 2-credit courses. The first two courses, LABU 2051 (Business Case Analyses I) offered in Fall, and LABU 2052 (Business Case Analyses II) offered in Spring, focus on best practices in informative and persuasive communication skills through case analyses. The third course, LABU 2020 (Effective Communication in Business) offered in both semesters, focuses on persuasive communication skills at the workplace.

The LABU 2052 course builds on the skills learnt in LABU 2051. It aims to help students in the School of Business, achieve learning outcomes in:

  • communication and language,
  • critical thinking and problem solving,
  • independent learning, teamwork and leadership,

based on the University’s desired graduate attributes.

The University’s Desired Graduate Attributes

The LABU 2052 course assists students in achieving the University’s ABC LIVE attributes. Every student who passes through the course should:

  • excel academically;
  • have a broad-based education;
  • be competent and build capacity;
  • be an independent learner, leader and team-player;
  • have an international outlook;
  • have a vision and orientation to the future; and
  • be ethical and compassionate.

The Course Learning Outcomes

The University’s ABC LIVE attributes are reflected in the course learning outcomes. By the end of the course, students should be able to acquire:

  • communication and language,
  • critical thinking and problem solving, and
  • independent learning, teamwork and leadership skills.
Graduate Attributes Course Learning Outcomes
Competencies and Capacity Building Communication and language skills

Write an email effectively.

  • Adapt the message to the purpose and context of the communication and to the audience’s needs.
  • Structure an email accurately and appropriately.
  • Organize ideas logically, coherently and cohesively to meet the purpose, context and needs of audience.
  • Use the appropriate style (concise) and tone to suit the purpose, context and audience.
  • Use clear and accurate language.

Conduct a consultation effectively.

  • Adapt the message to the purpose, context of the communication and to the audience’s needs.
  • Organize ideas logically to meet the purpose, context and the audience’s needs.
  • Display clear evidence of teamwork.
  • Use voice, facial expression and eye contact, body posture, and gestures to build rapport with the audience, make the message effective, sustain the audience’s attention and impact the audience.
  • Use appropriate tone and style, and clear and accurate language.

Give an oral presentation effectively.

  • Adapt the message to the purpose, context of the communication and to the audience’s needs.
  • Organize ideas logically to meet the purpose, context and the audience’s needs.
  • Use voice, space, facial expression and eye contact, body posture and movement, and gestures to build rapport with the audience, make the message effective, sustain the audience’s attention and impact the audience.
  • Use visual aids which enhance the message (relevant, understandable, proofread and have consistent style).
  • Use clear, accurate and appropriate language.
  • Handle questions confidently, convincingly and tactfully.

Read and think critically, and solve problems.

  • Read business cases critically, discuss and comprehend the situation.
  • Identify and define the problem.
  • Research, select and analyze accurate and relevant
  • Generate and evaluate alternative solutions.
  • Make and justify recommendations.
Academic Excellence Knowledge related

Acquire an understanding of decision-making

Acquire an understanding of decision-making

Leadership and teamwork, international outlook, vision and orientation to the future, and ethical standards and compassion
  • Display teamwork and leadership skills.
  • Manage learning individually and in teams.
  • Use technology to enhance learning.
  • Demonstrate awareness of ethical issues.