Business Case Analyses II

Spring 2017 (2 credits)

Co-ordinator: Nora HUSSIN

Co-ordinator: Jessie LAM
Jessie LAM

About the Course

The LABU (Language for Business) course is a two-semester graded course worth a total of 4 credits. LABU 2052 is offered in Spring after LABU 2051 in Fall. The LABU 2052 course aims to help students achieve learning outcomes based on desired graduate attributes in 3 sets of skills

  • content and case analysis
  • communication, and
  • independent learning, teamwork and leadership

applicable to their current and future business courses by analyzing business cases.

Analyzing business cases provides students with a unique opportunity to read, discuss and explore various situations that involve ‘real-life’ language presented within specific situational contexts. Each case involves a specific problem that requires students to be actively engaged in all aspects of communication skills including discussions. By analyzing business cases, students will develop analytical and problem solving skills while extending knowledge on related business content and improving linguistic fluency and self-confidence within a collaborative environment.

Vision and Goals

In LABU, we strive to help students achieve a vision, the ABC LIVE attributes set by HKUST. We want every student who passes through this course to:

  • excel academically
  • have a broad-based education
  • be competent and build capacity
  • be an independent learner, leader and team-player
  • have an international outlook
  • have a vision and orientation to the future
  • be ethical and compassionate


We will help students achieve this vision by guiding them to set goals in 3 sets of skills:

  • content and case analysis
  • communication, and
  • independent learning, teamwork and leadership.


The ABC LIVE Attributes, Skills Set & Course Learning Outcomes

ABC Live Attributes Skills Set Course Learning Outcomes
Academic Excellence Content: Application of theories, principles and real-world knowledge Understand and apply knowledge across business disciplines: MARK & MGMT
 Apply the principles of economics and business policy, cross-border business, ethics, culture, and legality in business contexts
Competencies & Capacity Building Case analysis
Develop critical thinking and problem-solving skills focused on:

  • Understanding context and raising questions
  • Identifying and analyzing problems
  • Researching and understanding key terms
  • Using accurate and substantial evidence which includes data (analysis, explanation, and logical connection) to support points
  • Generating, analyzing and evaluating solutions
  • Making recommendations
Build effective communication skills (oral and written) focused on:

  • Adapting content to purpose, context and audience
  • Persuading effectively using clear, correct and concise language
  • Organizing content
  • Communicating using language suited to the purpose, context and audience
  • Visualizing data
  • Using eye-contact, gestures and body language
Create and deliver effective executive business presentationsWrite a recommendation report
Leadership and teamwork Leadership, teamwork, and other personal development life skills Work in teams effectivelyManage learning individually or in teams
International Outlook Identify and analyze cultural issues, generate solutions and make recommendations on the issues
Vision & Orientation to the Future Make choices in learningIntegrate use of technology
Ethical Standards & Compassion Identify and analyze ethical issues, generate solutions and make recommendations on the issues


Students will work on 2 cases, MARK and MGMT. Each case requires them to show mastery in the 3 skills set: communication (which includes language), content and case analysis, and independent learning, leadership and teamwork. In each skill set, they have to achieve learning outcomes.